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The Reward is the user’s desire, taking the form of happiness, information, recognition, and acceptance. The Action → Opens the app, views the friend activity feed Action can include scrolling, listening, refreshing, and playing within an App. The Trigger → I want to listen to some music and see what my friends are listening toĪn Action takes place after the trigger. There are two types of triggers: internal triggers are emotions such as loneliness, boredom, and insecurity, whereas external triggers can consist of friend recommendations, messages, and the current weather. HOOK consists of four parts - Trigger, Action, Reward, and Investment.Ī Trigger is a cue that causes an individual to take action. The current Spotify app follows a HOOK model, found in Nir Eyal’s theories on customer behavior. The HOOK is an experience designed to bridge the user’s problem and the solution

I wanted to diversify the variety by incorporating the option to view friends’ past listening activities, where users can find and receive playlist recommendations quickly via Spotify Story. The app currently offers song recommendations based on existing songs in a personal playlist. In addition, I would love to explore possibilities with the feature and implementing data from Friend Activities into playlist recommendations. Since the sidebar is an essential feature in the Desktop app, the mobile app should also follow a similar experience pattern. Whether or not Spotify implements a similar feature in the future, I believe the addition of a social feed can increase the retention rate on the app, as well as consistency to the overall user experience. It is clear that Spotify has considered the idea and decided not to include the feature on its mobile app.