As shirt sponsor, Spotify will work to create a new platform to amplify artist voices. Spotify and FC Barcelona will work together to create opportunities for the iconic shirt to be a space that celebrates artists from across the world. Logos is probably not the right word to use here, as Spotify say: The most interesting prospect from a football shirt fan’s point of view is the possibility of different logos appearing on the shirt throughout the season. Different sponsor logos on their shirts throughout the season are likely, but there could be much more than that to come, as they strive to “bring the worlds of football and music together”.Īll quotes in this article come from Spotify’s Chief Freemium Business Officer, Alex Norström. Spotify’s recently confirmed deal with Barcelona could be a game changer in terms of shirt sponsorship, as the music streaming service have alluded to several interesting approaches they will be taking throughout their first partnership with a football club.
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